Stockholm, September 19: As one of the most innovative industries out there, beauty and skincare brands are constantly on the lookout for new and exciting ways to improve their products, services, and even the way in which they interact with audiences. In recent years, digital tokens and the potential for blockchain technology have been at the forefront of modernisation for many – and it’s time for businesses in these sectors to think about how they can benefit too.
Right now, Swedish beauty-tech disruptor FOREO is the first skincare brand to take the initiative and move into the digital portal by promoting their LUNA 4 range with the release of five different NFTs.
Each product in the collection has an NFT to represent it and each NFT has 50 designs, making a total of 250 amazing, limited edition NFTs up for grabs. Interested buyers can even go to auction and bid on a one-of-a-kind, exclusive NFT that represents the most coveted item in the LUNAR 4 range, designed and signed by the talented Mariam – a rising female star in the NFT world.
All profits from each NFT (including proceeds from the auction and royalties from the NFT trades) will be donated to Tjejzonen, Hope Givers and the Scleroderma Research Foundation. These foundations align with FOREOs own ethos: promoting awareness for skin conditions and the impact of physical health on mental wellness.
With a long-term commitment to destigmatizing mental health issues and creating a self-sustainable, confident community, FOREO CEO Boris Trupcevic is spearheading the campaign. The industry can start to move away from unrealistic beauty standards and bring a healthy, new approach to the way everybody sees, feels and interacts with the products that are available to them.
There is a real focus on social responsibility and promoting a safer, more inclusive environment for people with skin conditions. As suffering from these can impact body image and mental health, it’s time for brands with the ability to speak up to do just that. As FOREO aims to innovate on all levels (from their products, to their business model) branching out and connecting with younger audiences was the next logical step. Redefining what it means to be beautiful, the LUNA 4 range is simply the latest innovation in skin cleansing devices.
FOREO NFT Project
As one of the biggest names in the skincare industry, this Swedish skin-tech disruptor wanted to take a fresh approach to the launch of their LUNA 4 collection – and NFTs were the perfect solution. As a brand synonymous with clear skin and groundbreaking products, users can now get the very best from the world’s biggest-selling facial cleansing brush.
The latest design has even softer silicone touchpoints and better cleansing capabilities with five different massage modes for improved circulation and the natural production of collagen. For instant results, LUNA 4 devices now have a specialist NIR LED light, for unique heating and microcurrent treatments that can even tackle cellulite for the first time ever.
As FOREO is pioneering the latest technology applications for skincare, fans can expect premium products and spa-like results without a huge price tag. Never before have LED light therapy, Thermotherapy, Cryotherapy, Microcurrent and T-Sonic pulsations been available to the wider market.
The latest breakthrough – the LUNA 4 collection – brings a simple, six-minute, three-step routine into the homes of users everywhere. Kicking off with the LUNA 3 and a lightning-fast 1-minute facial cleansing step, clear skin is just a few minutes away.
Followed by the supercharged capabilities of the UFO 2 (which provides a 2-minute facial that infuses specialised ingredients into the deepest layers of skin), rejuvenation is the key focus. Finally, the BEAR microcurrent device takes skin health to a whole new level, for a fantastic, fast routine that users will love.